Interaction and communication are powerful public relations tools that businesses use to generate interest in their services or product. It’s often as simple as standing at the entrance and saying “Welcome to _____” or something a little more technological like sending out a weekly or monthly email newsletter. Whatever it is, it can get people talking about you and we all know how powerful word-of-mouth marketing is. That’s why I decided to start this “PRop of the Week” post. Every Monday morning, at the TOP of the week, I will give PROPS to a brand or business who practiced good pr the previous week (TOP + PROPS = PRop). Feel free to send me your suggestions as well to hilary [at] hm-pr [dot] com.
My first PRop of the Week goes to ShopRites Stores:
Parents/Caregivers of Similac fed babies remember the recall on Tuesday. It was all over the news and Twitter and if you went to Shop Rite to restock for the week you would have noticed a completely empty shelf where the tubs were (Click here to see if your Similac container is involved). But the PRop goes to their use of the Price Plus Card to alert customers. That morning I got an automated phone call from the ShopRite of Montgomery Township saying my Price Plus Card showed that I had purchased Similac previously and they were letting me know which Similac cans had been recalled. I quickly hopped on Twitter and gave a thanks to @ShopRiteStores and they replied rather quickly (also good pr). They also told me this customer service feature is available as an email alert. Thanks Shop Rite!